Here we look at how to go beyond standard online payment with one-click payment. With online ordering, a number of innovative solutions are available to improve the customer experience and, in so doing, the website’s revenue. One such solution is one-click payment, which consists in saving the customer’s banking details when they place their first order, allowing for simplified, very quick payments thereafter. Practical and secure, one-click payment benefits both the buyer and the seller.
For customers: express ordering
Online ordering has definitively gone mobile in recent years. In fact, 45% of orders received on LivePepper sites are now placed via a mobile device. Customers gladly place their orders from their office, their living room or while on the move. This new way of ordering food reflects the fact that many of today’s consumers want solutions that are quick and simple. It goes without saying that one-click payment fits the bill in this respect. The principle is simple: when a customer places their first order, they enter their banking details directly on the site’s page without leaving the site. They are then prompted to save these banking details. These details will then be directly available for every order subsequently placed in just one click (while leaving the possibility of using another payment method for those who want an alternative). The payment phase is thus reduced to the strict minimum. Customers simply choose their products, then click on their saved bank card details to pay for them. One of our LivePepper clients has already secured the banking details of almost 2,000 customers for one-click payment, which goes to show the scale of this phenomenon and, above all, the high demand by consumers for this kind of service.
For you: a means to counter abandoned baskets
The success of the one-click payment facility is no coincidence. To carry through their actual purchase, customers seek seamless navigation and a straightforward process. It is proven that the longer and more complicated the buying process, the more they are likely to give up on their order before finalising it. This is referred to as the “abandoned basket”. An overly complex or long payment process often explains why customers abandon their basket.
One-click payment with LivePepper
With its partners Ingenico, GlobalPayments and BrainTree, LivePepper supports you with setting up the one-click payment facility.
LivePepper has been working with Ingenico for several years. In fact, Ingenico offers highly competitive prices to LivePepper customers who sign up with them. Visually, customers enter their banking details directly on the online ordering site’s “Payment” page. The site’s navigation is extremely fluid with no disruptions (no pops-up, no new windows that open).
Recent integration with GlobalPayments. GlobalPayment too offers highly competitive prices to LivePepper customers who sign up with them. Visually, a pop-up opens in which customers enter their banking details.
BrainTree provides the one-click payment facility in the same way as Ingenico, i.e. by entering the banking details directly on the online ordering site’s “Payment” page, with no other browsing disruptions (no pop-up, no new window that opens). LivePepper customers are eligible for public prices.