Generated thanks to algorithms, upselling involves making appropriate purchase suggestions to customers who use your restaurant’s online ordering service, but without disturbing their browsing.
Upselling below the basket
The upselling technique uses algorithms, which analyse current promotions and the basket’s contents to make purchase suggestions. These algorithms must be defined beforehand as part of a joint reflection by the restaurateur and his or her service provider. The aim is to suggest additional products, but without obstructing users’ browsing with static images and irrelevant offers.
This upselling variant is only available on bespoke sites.
Examples of upselling below the basket
Upselling is a means of suggesting a promotion based on the contents of the customer’s basket during the ordering process. For example: “Voir Shopping Gourmand” (See gourmet shopping) or “Voir la cave” (See the drinks section) after choosing a meal tray.