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The SSL certificate

certificat-sslThe SSL certificate is used to provide secure, encrypted communications over the Internet. This digital certificate acts like an “ID card” for your website by ensuring the security of any information entered by visitors. Continue reading

Abandoned baskets on your online ordering site

abandon-panier-achat-en-ligneIn e-commerce, basket (or cart) abandonment is when an Internet user begins an order without finalizing it, i.e. without seeing the online purchasing process through to completion, and without paying for the items initially ordered. There can be all sorts of reasons behind an abandoned basket on your online ordering site. Here we will explore these reasons and see how to avoid them. Continue reading

Online ordering promotions that hit home

online-ordering-promotionsWhen it comes to securing your customers’ loyalty, promotional offers are one of the best marketing devices available for restaurants. Here we will look at how to write effective promotions that will generate plenty of traffic on your online ordering site and in your restaurant. Continue reading

Highlighting vegetarian, organic or gluten-free products in your online menu

restaurant-online-menuWhereas, not so long ago, organic, vegetarian, lactose-free or gluten-free products were only for a minority of consumers, today they are increasingly mainstream. Faced with today’s quest for eating more healthily, many restaurants have adjusted their menus and now offer dishes that respond to these new dietary requirements.

Is this an advantage? Yes, provided these specific products are suitably highlighted on your online menu.  Continue reading